A commercial is a form unique unto itself. It is a more overt form of selling yet can be immensely satisfying creatively if the ad agency and client are onboard with trust and faith in my vision.

I find commercials helpful, great as a source of economic freedom, the ability to work in short burst with great cinematographers on specific image or narrative challenges.

Commercials allow you to stay sharp and keep shooting—refining technique, trying new toys or tools to tell the story.